HMO Profit Readiness Assessment
Frustrated that you've been talking about property for years and still haven't bought anything?
It probably isn't the reason you think.
Take the HMO Profit Readiness Assessment and find the broken step that's keeping you stuck.
Built by Giuseppe Leone. Nineteen years at Shell, in property since 2014.
Free. 16 questions. Three to five minutes.
In three to five minutes you'll know
01
How close you actually are to building your property business, rather than reading about it.
02
Which of the seven areas is holding you up.
03
And what to do next.
At work, you deliver every week.
Somebody's expecting it. There's a date on it. It gets done.
With property, nobody checks. So it slips to the weekend. Then to next month. Then to next January.
There's nothing wrong with you. At work you've got a structure that makes things happen. Here you haven't got one yet.
Who this is for
Employed UK professionals who want £3,000 to £5,000 a month from property alongside the career they've already got. Not instead of it.
You'll get most out of this if you're earning £35,000 or more and could put £10,000 behind a first deal within thirty days of signing.
It works just as well if you've already got one or two properties and you've stalled.
Being stuck further along is still being stuck.
What the assessment measures
Seven things decide whether you keep reading about property or actually buy one. The assessment shows you which of them you've got in place and where the gaps are.
I use my own method. It’s called OUTPACE. It means move faster than your past self. It’s not a race against other investors. It’s a race against the version of you who’s been researching for months/years.
That was me in 2014. Nearly 20 years at a global oil company, no property background. Three years later, my salary was optional.
Position
What you've actually got to work with, and whether you've decided which way you're going.
Territory
Whether you chose the area on evidence or on familiarity.
Understanding
Whether the numbers come before the feeling.
Access
Whether deals come to you, or you queue for them with everyone else.
Operating
Whether you know what happens after you get the keys.
Exit
Whether you know how the money comes back out.
Consistency
Whether any of it happens in a week when you're busy.
You'll get a result for each of the seven. You'll see which ones are already working, and which one needs you first.
It might not be the one you'd have guessed.
Who put this together
I'm Giuseppe Leone.
I spent nineteen years at Shell running operational excellence across Italy, Germany and the UK. Fixing processes that didn't work, in businesses that couldn't afford for them to stay broken.
I started in property in 2014. Full-time job, two young children, same twenty-four hours as you.
In the first year I signed six rent-to-rent HMO deals and bought my first HMO. In 2015 I won the UK Property Investor Award, in the newcomer category for people who had started in the previous twelve months.
I've been running HMO portfolios in Bristol ever since. Some I own. Some I rent from landlords and manage myself. And since 2019 I've been working directly with other property investors.
The Scorecard is the first thing I look at with anybody now. Nineteen years of fixing broken processes turns out to apply to property almost exactly.
Why it's worth knowing before you buy
HMOs pay better than a standard rental. That's why so many people say they're going to do one.
They've also got more moving parts. The area. The numbers. The licensing. How it runs once it's full, and how your money comes back out.
Get one of those wrong and the extra return disappears into fixing it.
That's why I built this. Find the weak one now, before it costs you a deal.
“
It wasn't just Giuseppe talking at us and telling us what to do. It was: this is how you go about your market research, go and do it, and we'll have a follow-up the following week.
"What if I make one expensive mistake?"
That's the right fear, and it's one of the reasons this exists.
A lot of expensive mistakes come back to getting one of the seven wrong. You can find your weak one in five minutes, or you can find it the expensive way, in one or two years.
I can't fit this around a forty-hour week.
I started with a full-time job and two young children.
You don't need twenty extra hours a week. Five to ten hours, or even thirty focused minutes a day, can move you forward.
What matters most is consistency, a clear plan, and accountability.
"I start, stall, and start again every January."
Then you probably already know which of the seven is going to come back lowest. Take it anyway.
The useful part is what else is quietly holding you up while you're blaming the stopping and starting.
Find out where you're stuck
It's free. Sixteen questions. Three to five minutes.
Your results come up the moment you finish. All seven areas, and the one to work on first.
No studying. Nothing to prepare. Don't look anything up. Answer on what you're doing today, not on what you're planning to do.
There's nothing to buy. If a call would genuinely move you forward, your results will say so. If it wouldn't, I won't offer you one.
Free. 16 questions. Results straight away.